4 Langkah proses Public Relations
Langkah- Langkah Proses Perencanaan Strategis dan Garis Besar Program
Menentukan masalah humas
Masalah dan Peluang
Analisis Situasi : informasi-latar belakang-data-bukti
· Faktor/kekuatan dalam
· Faktor/kekuatan luar
2. Perencanaan dan Program
Sasaran dan Tujuan
3. Sasaran Program
· Siapa yang terlibat/terpengaruh?
· Bagiamana keterlibatan/keterpengaruhan mereka?
5. Tujuan Program – untuk publik
3. Bertindak dan berkomunikasi
Implementasi – Pelaksanan
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