Kerangka Proses Perencanaan Strategis Public Relations

 4 Langkah proses Public Relations

Langkah- Langkah Proses Perencanaan Strategis dan Garis Besar Program

 Menentukan masalah humas

 
Penelitian
Masalah dan Peluang

 Problem
 Analisis Situasi : informasi-latar belakang-data-bukti

·         Faktor/kekuatan dalam
·         Faktor/kekuatan luar

        2.    Perencanaan dan Program
 
 
 
Sasaran dan Tujuan

       3.    Sasaran Program
       4.    Publik
·      Siapa yang terlibat/terpengaruh?
·      Bagiamana keterlibatan/keterpengaruhan mereka?
         5.   Tujuan Program – untuk publik

        3.    Bertindak dan berkomunikasi
 
 
Implementasi – Pelaksanan

         6.   […]

Post from: “Belajar pintar berkomunikasi”
Yang penting bukan apa yang kita komunikasikan tetapi bagaimana kita mengkomunikasikan

Kerangka Proses Perencanaan Strategis Public Relations

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