STUDI KASUS: RAILTRACK PLC.BRITAIN
Pendahuluan
Strategi komunikasi di Railtrack menjadi fokus setelah perusahaan ini diprivatisasi pada tahun 1997. Di perlukan revisi-revisi yang utama untuk memastikan keberhasilan perubahan jangka panjang dan jangka pendek oleh manajemen dan karyawan pada setiap tingkat.
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Strategi komunikasi menunjukkan signifikasi dari public relations dalam proses perubahan
Strategi komunikasi mencerminkan pentingnya scanning internal untuk mengidentifikasi audiens […]
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